Leadership said “use AI.” Nobody said what for.
Your team is using AI everywhere, in every direction. It’s the token-burning Wild West
You only vaguely know what’s possible, and you don’t have time to separate fact from fiction.
You’ve tried things. They kind of work. But you still can’t point to the ROI.
Your team is shipping AI slop faster than you can catch it.
Here's how we get from "use AI"
to "holy heck, it's actually working"
Three ways to start. Pick the one that fits where you are.
AI Workshops & Training
Your team doesn’t need another webinar or YouTube tutorial. They need to get hands-on.
We’ll teach the concepts , then get them hands-on in your own tech stack, building AI into a process they’re tired of doing, so they leave confident and ready to build the next one on their own.
Marketo + HubSpot MCP Implementation
Your team shouldn’t have to leave the AI tool they already live in to use Marketo or HubSpot.
We'll help you plug them straight into your company’s AI tool of choice and then build the workflows that turn it from a cool demo into how the work actually gets done.
AI Campaign Operations Service Desk
Your team shouldn’t be the bottleneck between a campaign idea and a campaign launch.
We’ll build your campaigns, import your lists, and keep every project moving, using AI for speed and people for judgment, so launches go out faster without adding headcount.
Still skeptical? Good.
Here are the receipts.
Real teams. Real work. Names withheld.
Enterprise cybersecurity company
Marketers stopped waiting on the agency to import lists.
I refined the prompts and built the architecture behind it, so every list gets cleaned and standardized the same way, every time. It plugs into their Asana and MarTech workflows, lead quality went up, and agency spend went down.
Mid-market Cybersecurity company
You can't automate a mess.
Before AI could route leads, I got their MarTech architecture working together. Then we built on top of it.
Enterprise software company
Part of the job is saying "not that one."
I tightened their marketing ops architecture and flagged a use case that wasn't a good fit, so their time went where it would actually count.
Mid-market SaaS company
Campaign ops got faster and cheaper.
I ran their campaign ops desk and turned email builds into a repeatable AI process.
Turn times improved and agency spend dropped.
Customer service software company
One stack. Finally working together.
I stitched their MarTech stack and Asana processes into one workflow, then trained the team to run it.
Multiple enterprise customers
Two use cases became four. More than once.
I got to know their stack, their people, and their priorities, so the next use case was never a guess.
Not an AI evangelist. Just a marketing ops person who got really good at AI.
and made some great friends along the way :)
5+ years in MarTech consulting
I've been dropped into messy stacks, broken processes, and "can you just figure this out?" situations. Your AI problem won't be the scariest one I've seen.
4× Marketo Champion
It means I know how to teach, train, and get people excited about MarTech. Not a Marketo shop? The same skills work on any stack.
0 → 1 Superstar
I built the AI strategy function at an AI MarTech company and took customers from no AI to AI. I've been in the thick of it.
